Our gentlemen of the press know this better. That when a dog bites a man, it is no news, but when a man bites a dog, it becomes news.
In as much as we desire that events around us move normally and according to plan, it appears that this too could be boring. So we need a shake up, a strange occurrence, something that would cause us to open our eyes widely, clap our hands or shake our heads vigorously in disbelief.
What do we really want to know? The usual happenings or scandals....the rotational or the sensational? The open things or the mysterious?
Our friends keep on asking "So, what's new?" Meaning that they are not keen on hearing what is usual.
It is very apparent that to impact our world and stand out in whatever we do, we really just have to do the unusual- the extraordinary.
Are we starting a new business in an existing market or creating a new market or do we seek a boost in our present or prospective job? Do we have what it takes to do that unusual thing that will advertise us? That extra touch?
Worth thinking about... That investment of time, energy or other resources could be just what we need to impact our world...
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